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Module 10-Content Marketing
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Module 10-Content Marketing
Create electronic messaging that breaks through to consumers and tells the story of your whole business with content marketing. Skilled trainers will explain an elementary content promoting ideas and advantages, and then explores the way to craft a content promoting strategy in organizations of all sizes. The course explores making a content set up, selecting content types, and developing a editorial calendar. Additionally , it explains the way to write, edit, and style content, in addition as opt for the correct mixture of content and conclude it with max impact, and closes with recommendations on measurement the impact of your
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
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25/02/2015
Content Marketing
Introduction Welcome Defining content marketing Introduction to content marketing Importance of Content Marketing Advantages of content marketing Defining thought leadership vs. selling organization your content Creating buyer personals and buyer journeys Developing your brand Setting your content goals Choosing content technology Creating your content plan Brainstorming and creating a unique content Mapping your content to the sales funnel Choosing your content types Preparing a content plan and editorial calendar Creating you content Creating and editing Designing the content Curating content Promoting Your content Gating strategy Outlining a promotion strategy and alerting your organization Merchandise your content Using Social media for Promotion Using email for Promotion Using blog for Promotion Promoting your content Learn to Use influencer marketing Using Adwords to promote your content Measuring your content Defining your measurement goals Tracking with early-stage metrics Tracking with mid- and late-stage metrics Conclusion Next steps