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Module 8-SMM
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Module 8-SMM
Social media marketing is the process of using the social media platforms and websites to promote a product or service. Social networking websites are based on building virtual communities, which allow consumers to express their needs, wants and values, online. Social networking sites act as word of mouth or more accurately, e-word of mouth. Xlentfacilities’s Advanced Social Media Marketing Course provides knowledge and helps a professional develop the skill to connect your consumers and audiences to your businesses that share the same needs, wants, and values and learns more about utilizing the social networking websites as a marketing tool.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
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25/02/2015
SMM
Introduction Welcome Social Media Marketing Understanding Social Media Marketing What is social media marketing? Understanding the value of SMM A comparison between SMM and SEM Tweeter Marketing Get started with twitter The big picture of twitter Create a brand presence Explore the twitter interface Define your objective Develop communication guidelines Tweet on twitter Write high quality tweets Evaluate tweet frequency Use retweets an quotes Understanding Hashtags Embed Photos and videos Build your presence on twitter Attract followers Choose who to follow Find relevant topics and conversations twitter Next steps Tools for twitter Customer needs considerations The controversy of buying followers Facebook Marketing Introduction Welcome Understanding Facebook Facebook terminologies Differentiating Fan page, profile page, group All Bout Facebook business page Creating Facebook Page (practical) Tips to create Posts Assignment: Get Likes, Creating posts, Joining Groups What is EDGE Rank? Understanding Triple C principle Tips on Fan Engagement, Engagement techniques in Groups Tips to get more Fans and marketing techniques How to use Facebook Power editor What is power editor How to navigate power editor How to manage Ads and Campaigns with power editor Structure of advertisements How to create ads and campaigns Manage ads and campaigns in Bulk Mange campaigns in Bulk with Excel How to bulk upload Ad images How to organize campaigns Understanding payment modules- CPC VS CPM VS CPA Understand bid Nuances Manage pages with power editor Publish and unpublished page posts How to work with custom audiences Custom audiences in Ads manager Custom audiences with Web traffic Create a look alike audience Use custom audiences in Ads Advanced power editor features Create duplicate Ads with different targeting Create duplicate Ads with different images Move Ads between Accounts How to use the Facebook Pixel How to create the Facebook pixel How to use the Facebook pixel with Google tag manager How to optimize for conversions Facebook business manager How to set up your business on Facebook How to navigate business manager How to set up Roles and permissions Facebook retargeting How to retarget on Facebook How to use a third party retargeting platform Overview of Facebook marketing partners YouTube Marketing Introduction Video ranking tools How to Sell In Videos Custom Thumbnails How to Create Multiple Accounts How to Protect Your Channel YouTube Fast Ranking Formula Overview Tools You Need How To Monetize Your Videos Saturation Strategy Regular YouTube Videos Linkedin Marketing Introduction Welcome Get started with LinkedIn ads Introduction to Marketing on LinkedIn Set up your LinkedIn profile Post organic content on LinkedIn Create a Company Page on LinkedIn Manage your Company Page LinkedIn Advertising Fundamentals Navigate Campaign Manager Set up your advertiser account Getting Started with LinkedIn Advertising Products Content marketing 101 Get started with Sponsored Content Set up your first Text Ads campaign Fundamentals of Sponsored InMail Bid, Budget, Schedule Set up bid, budget, and scheduling Navigate billing details Set up payment and apply coupon codes Crash Course on Metrics, Reporting, and Optimization Navigate Campaign Manager reporting Set up and measure conversions Conclusion Next steps