Like our name suggests, online networking is our forte. Traditional advertising and marketing rules no longer apply in the world of social media. Our expert consultants will help you plan and implement a organic or paid strategy based on extensive brand and target audience analysis. Using the right tone for your relevant demographic on appropriate social networks will add value as a well-positioned product can increase brand awareness and revenue generation
Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.
With social media, customers can now communicate directly with brands and express any issues they might have. The thing is, if your customers aren’t pleased with something regarding your brand, they are quite likely to take to social media to express their displeasure whether you’re on that social network or not. But if you are, you can quickly nip that issue in the bud by dealing with it the second it pops up.
Social media sharing increases your business’ exposure. The more people that see your content, the more likely they will be to recognise it and to recognise you. Eventually, your brand will become synonymous with the content that you offer, and with the products and services you provide. One of the most powerful uses of social media is as part of your reputation management campaign.
Every reputation management campaign should start with measuring the reach and the reaction to your brand. You can conduct searches on search engines, but people are more likely to vent or to praise on sites like Facebook. They will share both positive and negative experiences on social platforms, in order that their friends can benefit from this information. As such, conducting a brand search on the likes of Google may not yield the same results as searching on Facebook, monitoring Twitter, and checking other social media platforms.
Xlentfacilities can identify any mentions and reviews of your business, your products and services, and even the professionals within your organisation. We can monitor the situation for you, but we can also take an active role in improving your brand.
Initially, this might mean building brand profiles on some of the most popular sites, and starting to publish regular content to keep readers informed and up to date. Eventually, it could also mean sharing your linkbait content, such as infographics, in order to give it as much exposure as possible.