+91-9886733599
contact@xlentfacilities.com
Module 1-First step to digital Marketing
You are here : Home / Learning / Course Details / Module 1-First step to digital Marketing
Most viewed pages
Other Modules
Module 1-First step to digital Marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Xlentfacilities’s Advanced Social Media Marketing Course is a combination of three leading solutions into the most comprehensive cloud-based platform so you can successfully market without guesswork. After successful completion of the course you will be a powerful digital marketer who will be able to solve today’s digital challenges.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
-
25/02/2015
First step to digital Marketing
Getting Started Welcome What Does This Course Cover? What You Should Know Before You Start Picking Powerful Keywords Keywords: a Channel to Your Prospects Brainstorming Your Keywords Using Keyword Analysis Tools Links from: Using Keyword Analysis Tools Planning Keyword Strategies Preparing Your Site SEO Starts Before You Build Choosing a Viable Domain Name Choosing the Right Development Tool Why You Need TLS and a Mobile-Ready Site Avoiding Things That Hurt SEO Your First Small Steps How Google Works? What is Google Indexing? Is Your Site Already Indexed? Understanding the Search Results Understanding the Role of Content Content is Not King! (But it Is Very Important) You Need High Quality Content Creating (or Buying),rewriting the Content User-Generated Content Types of content Duplicate Content: Can it Hurt Basic Page Optimization - "Hidden" Code URLs Title Page Keywords Tag1 Description Tag Other Meta Tags Basic Page Optimization - "Visible" Code Heading Tags Body Text Images Internal Links "Link Blocks" Basic Page Optimization – A Few More Good Things "What We Do" Paragraphs robots.txt,xml file & the robots Meta Tag HTML Sitemaps Submitting to Search Engines The (Worthless) “Submit Your URLs” Pages Gotta Have Links! Creating XML Sitemaps Referencing the Sitemap in robots.txt & Pinging the Search Engines Submitting Your Sitemap via Webmaster Accounts Submitting URLs through Webmaster Accounts Submitting to Directories Search Engines vs. Search Directories How Directories Help You Finding More Directories related to your topic When You're Asked to Pay Working with Webmaster Accounts Why we need to use Webmasters Console Registering Your Site and Submitting Your Sitemap to Google Google Console Setup and verification The Google Console Search Appearance Area The Google Search Traffic Area The Google Console Index Area The Google Console Crawl Area The Google Console Security Issues, Resources, & Settings3 Using Local-Search SEO Dissecting Local-Search & Map Results How the Search Engines Know Where You Are “Localizing” Your Pages5 Grabbing Control of Your Business Listing2 Further “Localization” Techniques4 Finding Local-Focus Directories1 You Must Have Links The Most Important (and Difficult) Part of SEO How Google Revolutionized Search with Link Analysis How Five Ways Links will Help You Two Types of Links: “Real” vs. “Fake” Linking—the Geek Stuff Understanding PageRank Finding Pseudo PageRanks4 The Anatomy of a Link5 nofollow Links and fallow links Designing the Perfect Link Putting Keywords into the Anchor Googlebomb Lives More Good Things for Links A "Natural" Link Profile4 What to Watch For: a Linking Summary The First Places to Get Links The 1st Place to Look: "Low Hanging Fruit" Link Analysis Tools: Who Links to Your Competitors? Performing a Link Analysis with Majestic Social Networking Links Low Value/No Value Links When You Still Need Links Mentioning Your Site in Forums (Be Careful!) Buying Links (Google Always Hates It) The Ideal Link Generation Process: "Link Bait" The Future of Link Building? The PR Model Conclusion Recapitulate