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You are here : Home / Learning / Course Details /Module 16-Online Display advertising
Display advertising is also known as banner advertising and it is a form of advertising that conveys a commercial message visually using text, logos, images, animations, videos, or other graphics. In this topic you are going to study how to reach your potential audience, how click through rate (CTR) works and how conversion will take place.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
25/02/2015
Overview of the complete course | ||
---|---|---|
What is marketing? | ||
What is digital marketing? | ||
Understanding the Process | ||
Why Digital Marketing Wins Over traditional Marketing? | ||
Understanding Digital Marketing Process | ||
How to increase the Visibility | ||
Visibility | ||
Types of visibility | ||
Learn with examples | ||
Learn to engage Visitors | ||
What is engagement? | ||
Importance of engagement | ||
Examples of engagement | ||
Targeting the right Traffic | ||
Inbound Marketing | ||
Outbound Marketing | ||
Convert Traffic to leads | ||
Types of Conversion Understanding the Leads | ||
Knowing the Conversion Process | ||
Retaining your Costumers | ||
Why it is Important? | ||
Types of Retention | ||
Performance Evaluation | ||
Why it is Important? | ||
Tools Needed | ||
Conclusion | ||
Recapitulate | ||
Know more about the Current Digital trends |