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You are here : Home / Learning / Course Details / Module 5-Google Analytics
Do you wish to know more about your visitors and the way your content is performing? Whether or not you run an internet site for a home business or an oversized corporation, Google Analytics is that the industry standard for following, analyzing, and reportage web site information. Knowing the way to use Google Analytics properly can assist you live web site traffic, SEO, engagement, ad revenue, and even on social media activity. This course shows you the way to set up your business in Google Analytics and pull together insights from every of the reports. Our trainers make a way to interpret your results, produce and track goals, and use choices like dimensions and segments to know in depth. Every tutorial is practical and succinct; relating the options you may use most in your every day analytics work flow.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
25/02/2015
Introduction |
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Welcome |
Need for Google Analytics |
Working of Google Analytics |
Key definitions |
Getting Started |
account overview |
Account Creation |
tracking tag Installation |
Customizing account properties |
Loading demo data into Google Analytics |
Core concepts |
Report Reviewing |
Measure the sources |
Metrics and dimensions |
Navigating the interface |
Interface Exploring |
Date range Configuration |
Annotations Usage |
graphs Interface |
data table utilization |
Using Reports |
Introduction to segmentation |
Setting up basic filters |
Setting up OR vs. AND filters |
Audience Reports |
What are audience reports? |
Reviewing audience overview |
Audience demographics and interests |
Reviewing Geographical data |
Using the behavior report to see engagement |
Using the technology report to see devices used on-site |
Acquisition reports |
What are Acquisition reports? |
Acquisition report Overview |
Viewing the All Traffic report by channels |
Viewing the All Traffic report by source and medium |
Exploring referral traffic within the All Traffic report |
Social Reports |
overview of Social reports |
Network referrals |
Tracking shared content with the Landing Pages report |
Measuring the value of social with the Conversions report |
Overview on SEO reports |
Reviewing queries or keywords |
Reviewing landing pages |
Behavior reports |
What is Behavior reports ? |
Using Site Content reports |
Review site speed |
Tracking Events |
A closer look at event tracking |
Reviewing event reports |
Conversion Reports |
Configuring goals |
Exploring goal reports |
Additional Features |
Emailing reports |
Real-time data |
Adding custom campaign tracking |
Creating and customizing dashboards |
Audit analytics with Tag Assistant |
Conclusion |
Next steps |