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Search Engine Optimization is the process of growing the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Xlentfacilities’s Advanced Search Engine Optimization Course provides knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
25/02/2015
Getting Started |
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Welcome |
What Does This Course Cover? |
What You Should Know Before You Start |
Picking Powerful Keywords |
Keywords: a Channel to Your Prospects |
Brainstorming Your Keywords |
Using Keyword Analysis Tools |
Links from: Using Keyword Analysis Tools |
Planning Keyword Strategies |
Preparing Your Site |
SEO Starts Before You Build |
Choosing a Viable Domain Name |
Choosing the Right Development Tool |
Why You Need TLS and a Mobile-Ready Site |
Avoiding Things That Hurt SEO |
Your First Small Steps |
How Google Works? |
What is Google Indexing? |
Is Your Site Already Indexed? |
Understanding the Search Results |
Understanding the Role of Content |
Content is Not King! (But it Is Very Important) |
You Need High Quality Content |
Creating (or Buying),rewriting the Content |
User-Generated Content |
Types of content |
Duplicate Content: Can it Hurt |
Basic Page Optimization - "Hidden" Code |
URLs |
Title Page |
Keywords Tag1 |
Description Tag |
Other Meta Tags |
Basic Page Optimization - "Visible" Code |
Heading Tags |
Body Text |
Images |
Internal Links |
"Link Blocks" |
Basic Page Optimization – A Few More Good Things |
"What We Do" Paragraphs |
robots.txt,xml file & the robots Meta Tag |
HTML Sitemaps |
Submitting to Search Engines |
The (Worthless) “Submit Your URLs” Pages |
Gotta Have Links! |
Creating XML Sitemaps |
Referencing the Sitemap in robots.txt & Pinging the Search Engines |
Submitting Your Sitemap via Webmaster Accounts |
Submitting URLs through Webmaster Accounts |
Submitting to Directories |
Search Engines vs. Search Directories |
How Directories Help You |
Finding More Directories related to your topic |
When You're Asked to Pay |
Working with Webmaster Accounts |
Why we need to use Webmasters Console |
Registering Your Site and Submitting Your Sitemap to Google |
Google Console Setup and verification |
The Google Console Search Appearance Area |
The Google Search Traffic Area |
The Google Console Index Area |
The Google Console Crawl Area |
The Google Console Security Issues, Resources, & Settings3 |
Using Local-Search SEO |
Dissecting Local-Search & Map Results |
How the Search Engines Know Where You Are |
“Localizing” Your Pages5 |
Grabbing Control of Your Business Listing2 |
Further “Localization” Techniques4 |
Finding Local-Focus Directories1 |
You Must Have Links |
The Most Important (and Difficult) Part of SEO |
How Google Revolutionized Search with Link Analysis |
How Five Ways Links will Help You |
Two Types of Links: “Real” vs. “Fake” |
Linking—the Geek Stuff |
Understanding PageRank |
Finding Pseudo PageRanks4 |
The Anatomy of a Link5 |
nofollow Links and fallow links |
Designing the Perfect Link |
Putting Keywords into the Anchor |
Googlebomb Lives |
More Good Things for Links |
A "Natural" Link Profile4 |
What to Watch For: a Linking Summary |
The First Places to Get Links |
The 1st Place to Look: "Low Hanging Fruit" |
Link Analysis Tools: Who Links to Your Competitors? |
Performing a Link Analysis with Majestic |
Social Networking Links |
Low Value/No Value Links |
When You Still Need Links |
Mentioning Your Site in Forums (Be Careful!) |
Buying Links (Google Always Hates It) |
The Ideal Link Generation Process: "Link Bait" |
The Future of Link Building? The PR Model |
Conclusion |
Recapitulate |