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Module 6-SEM
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Module 6-SEM
Search engine marketing (SEM) is a form of Internet marketing that involves the process of increasing the visibility of the website in search engine results pages (SERPs) primarily through paid advertising. SEM uses paid advertising with Ad Words or Bing Ads, pay per click, article submissions, advertising and making sure SEO has been done. Xlentfacilities’s Advanced Search Engine Management Course imparts you to know how to Maximize ROI on advertising spend through pay per click. In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.
Learning Duration of this module |
2 Hours |
Practical Classes assigned to get in dept knowledge |
X hours |
Tools you will use in this module |
XXX |
You will be eligible for the following Certification, after completing this module |
None |
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25/02/2015
SEM
introduction welcome Before getting started PPC Advertising An overview of an Adwords Where does an Ads appears? Benefits of using Adwords Understanding the Adwords Structure Understanding quality score & the auction system Before getting started Define your business Define your product Define your customers needs Setting realistic expectations Getting started with Adwords Setting up an account Exploring the interface A look at AdWords Express Researching your keywords How keywords work and which tool we need to use Using Google adword keyword planner Targeting with keywords Creating your first campaign Choosing a campaign Selecting your targeted audience Deciding on bid settings An overview of Ad extensions Advanced campaign settings Creating your first advertisement Writing your text Ad,image ad,mobile ad Creating an Ad groups Introducing your key words Finalizing your Ad group Adding Ad groups & Reviewing options Monitor your Advertisements A look at reporting Search terms, auction insights & user location reports Creating & exporting reports Understanding ROI Advanced Advertising tracking Connecting Google analytics Setting up conversation tracking Key optimization strategies Setting up campaign experiments Key optimization tips Review keyword quality score in Adwords Going beyond the basics Reviewing bid adjustments Audience remarking Audience insights for remarketing Using Ad Extensions Customize a landing page by keyword in Adwords Conclusion Goodbye